Conscious Jewelry & Eco Yoga Wear Brand Management: Daya

I was a jewelry copywriter for artisan-made bohemian jewelry and eco yoga wear brand Daya Jewelry, where I planned and created the content across all channels.

I assisted with the creation of a content strategy and managing content across all platforms. Since the brand is focused on spreading kindness to the world, conveying its message in an authentic way was very important. I built a tone of voice and vocabulary guide, which translated into copy for social media, blog posts, ads, newsletters, and webpages.

I also assisted with content marketing plan and copywriting for the launch of a sustainable yoga wear collection.