Luxury Fashion Copywriting: Dune London

Dune London is an affordable luxury fashion retailer of stand-out shoes and accessories, based in the heart of London.

For this brand, I optimized existing web content and created new content on a regular basis.

Working cross-teams, I helped create a 6-month content strategy and write a variety of outreach articles on behalf of the client, positioning them as a thought leader in fashion & accessories and increasing SEO results.

Key results: Dune London continuiously ranked on the first page of Google Search results for keywords such as “black boots”, “women’s sandals”, and “red handbag”.