Content Strategy & SEO Copywriting for Jermyn Street Design

Jermyn Street Design (JSD) is a UK brand that delivers bespoke workwear for world-leading brands while adhering to sustainable and ethical production practices and responsible end-of-life disposal.

The client wanted a comprehensive Content Strategy for their blog and outreach, along with onsite SEO optimization. They wanted to focus on the topics of sustainability, supply chain, and workplace management.

Adopting trends and SEO research, I created a Content Strategy to help increase conversion and build the conversation around set topics. The strategy involved writing monthly blog posts and authoritative outreach articles, and updating the webpages content.