Sustainable Yoga Wear Brand Content Management: Daya Wear
From inception to creation, I was an integral part of the content marketing strategy for the launch of the sustainable yoga wear collection Daya Wear. This is a subsidiary of Daya Jewelry, for which I also wrote copy.
What I Did:
- Launch Content Marketing Strategy
- Webpages copywriting
- Product descriptions
- Social media content: video ads, captions
- Newsletters
- Blog posts
- Influencer management
Results:
- The initial yoga wear collection was sold out within two weeks of the launch.
IG Post: Launch
Product Descriptions
Email Marketing: Launch
